Enron, Dell, eBay. Why is the E Marked?

[Nordmann]

Yeah. tell me. ;)

[Nordmann]

http://upload.wikimedia.org/wikipedia/en/thumb/9/9a/Enron_Logo.svg/439px-Enron_Logo.svg.png

http://gigaom.files.wordpress.com/2009/09/dell-logo.jpg

http://www.tmpsonline.co.uk/ekmps/shops/mobilephone/resources/image/ebay%20logo.jpg

[chad]

branding.

[Ash_Williams]

The e in ebay doesn't really stand out.

[Nordmann]

Should it be small? is it correct considering that it is a name?

[Book]

"E" Logos (http://www.google.com/images?hl=en&biw=1280&bih=573&gbv=2&tbs=isch%3A1&sa=1&q=e+logo&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=)

[StreetsOfGold]

The e in ebay doesn't really stand out.


No, but it does stand out with the pronunciation - E-bay The "E" stands out

[horseshoe3]

Ever since e-mail came into being, the letter E has become a buzzword all its own. Everyone wanted to be "E" for electronic. After a decade of that, the prominant "E" has come to evoke mental images of cutting edge products. Now, people put a prominant "E" in the name of things that have nothing to do with electronics just to get that emotional response from the customer.

Or it could be a Jewish plot, I'm not sure.

[Ash_Williams]

No, but it does stand out with the pronunciation - E-bay The "E" stands out

Right, but that makes sense. E for Electronic. E mail, E commerce, E-zine, E-store, etc.



Should it be small? is it correct considering that it is a name?

Look at citibank, hp, abc, goodwill... lots of logos do all lowercase.

[Sparky]

Ever since e-mail came into being, the letter E has become a buzzword all its own. Everyone wanted to be "E" for electronic. After a decade of that, the prominant "E" has come to evoke mental images of cutting edge products. Now, people put a prominant "E" in the name of things that have nothing to do with electronics just to get that emotional response from the customer.

Or it could be a Jewish plot, I'm not sure.


I can't think of any examples of a prominent "E" in a name that has nothing to do with electronics, i.e. since electrons are the base of all internet communications. Do you have any examples?

[ShortJohnSilver]

The key in marketing of your company via graphics, is "the visual scandal" - something out of the ordinary that gets noticed.

Since the E is usually strongly horizontal (3 horizontal lines) and also vertical/horizontal only, no curves or slanting lines, then when you tilt it, it being out of the regular plane becomes more prominent, and it is supposed to "stick" in your brain.

eBay - the first letter of the word is what is usually capitalized, so capitalizing the second gets attention.

Nothing evil about it at this point - just a way to try to grab your attention.

[Shami-Amourae]

http://www.youtube.com/watch?v=_c6HsiixFS8

[General of Darkness]

Now Vodafone creeps me out.

http://members.ziggo.nl/henryv/img/vodafone666.jpg

http://members.ziggo.nl/henryv/img/vodafone12.jpg

[Nordmann]

E = NR5

[horseshoe3]

I can't think of any examples of a prominent "E" in a name that has nothing to do with electronics, i.e. since electrons are the base of all internet communications. Do you have any examples?


Enron.

Also, Dell to a point. Yes, it is an electronics company, but I've always thought of e-**** as denoting an electronic option to some service that has historically been physical in nature. Of course that's JMO and YMMV.

[sirgonzo420]

I can't think of any examples of a prominent "E" in a name that has nothing to do with electronics, i.e. since electrons are the base of all internet communications. Do you have any examples?


Enron.

Also, Dell to a point. Yes, it is an electronics company, but I've always thought of e-**** as denoting an electronic option to some service that has historically been physical in nature. Of course that's JMO and YMMV.


Enron was an energy company.