madfranks
5th January 2011, 06:59 PM
From Consumer Reports: (http://www.consumerreports.org/cro/magazine-archive/2011/february/home-garden/downsized-/downsized-products/index.htm)
10 items that shrank
Eagle-eyed readers provided these examples of weight loss. Customer-service reps provided the reasons.
Ivory dish detergent
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-ivory.jpg
Old: 30 oz.
New: 24 oz.
Difference: -20%
Reason Reason The 30-ounce product was discontinued in smaller stores, due to increased costs for raw materials.
Tropicana orange juice
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-oj.jpg
Old: 64 oz.
New: 59 oz.
Difference: -7.8%
Reason Last winter's freeze in Florida. The choice was to raise prices drastically or drop package size. Based on consumer research, people preferred to keep the same price and get a little less juice to keep within their budgets.
Kraft American cheese
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/cheese.jpg
Old: 24 slices
New: 22 slices
Difference: -8.3%
Reason The larger 16-ounce package was discontinued because it wasn't selling.
Kirkland Signature (Costco) paper towels
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-papertowels.jpg
Old: 96.2 sq. ft.
New: 85 sq. ft.
Difference: -11.6%
Reason "It's a good question. I'll look into it and e-mail a response." (We never got one.)
Häagen-Dazs ice cream
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-icecream.jpg
Old: 16 oz.
New: 14 oz.
Difference: -12.5%
Reason Due to the cost of ingredients and facility costs, it was either change the size of the container or raise the price.
Scott toilet tissue
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-tp.jpg
Old roll: 115.2 sq. ft.
New roll: 104.8 sq. ft.
Difference: -9%
Reason A strength improvement increased the amount of fiber by 10 percent. The company also chose to realign the roll to match what other companies are doing. It's also an alternative to a price increase.
Lanacane first aid spray
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-spray1.jpg
Old: 113 grams
New: 99 grams
Difference: -12.4%
Reason It was reformulated to provide more cooling and a finer, faster-drying spray. The propellant ratio was increased, and since propellant weighs less per unit volume, the net weight in the same-size can was reduced. Can size was retained to ensure the product would fit in the same space as the one it replaced.
Chicken of the Sea salmon
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-salmon.jpg
Old: 3 oz.
New: 2.6 oz.
Difference: -13.3%
Reason The company hadn't provided one at press time, but StarKist, which downsized its tuna pouch, blamed the rising costs of ingredients and packaging.
Classico pesto
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-classico.jpg
Old: 10 oz.
New: 8.1 oz.
Difference: -19%
Reason Rising gas prices
Hebrew National franks
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-franks1.jpg
Old: 12 oz.
New: 11 oz.
Difference: -8.3%
Reason The marketing department decided to change the packaging, and with that came a change in size.
10 items that shrank
Eagle-eyed readers provided these examples of weight loss. Customer-service reps provided the reasons.
Ivory dish detergent
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-ivory.jpg
Old: 30 oz.
New: 24 oz.
Difference: -20%
Reason Reason The 30-ounce product was discontinued in smaller stores, due to increased costs for raw materials.
Tropicana orange juice
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-oj.jpg
Old: 64 oz.
New: 59 oz.
Difference: -7.8%
Reason Last winter's freeze in Florida. The choice was to raise prices drastically or drop package size. Based on consumer research, people preferred to keep the same price and get a little less juice to keep within their budgets.
Kraft American cheese
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/cheese.jpg
Old: 24 slices
New: 22 slices
Difference: -8.3%
Reason The larger 16-ounce package was discontinued because it wasn't selling.
Kirkland Signature (Costco) paper towels
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-papertowels.jpg
Old: 96.2 sq. ft.
New: 85 sq. ft.
Difference: -11.6%
Reason "It's a good question. I'll look into it and e-mail a response." (We never got one.)
Häagen-Dazs ice cream
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-icecream.jpg
Old: 16 oz.
New: 14 oz.
Difference: -12.5%
Reason Due to the cost of ingredients and facility costs, it was either change the size of the container or raise the price.
Scott toilet tissue
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-tp.jpg
Old roll: 115.2 sq. ft.
New roll: 104.8 sq. ft.
Difference: -9%
Reason A strength improvement increased the amount of fiber by 10 percent. The company also chose to realign the roll to match what other companies are doing. It's also an alternative to a price increase.
Lanacane first aid spray
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-spray1.jpg
Old: 113 grams
New: 99 grams
Difference: -12.4%
Reason It was reformulated to provide more cooling and a finer, faster-drying spray. The propellant ratio was increased, and since propellant weighs less per unit volume, the net weight in the same-size can was reduced. Can size was retained to ensure the product would fit in the same space as the one it replaced.
Chicken of the Sea salmon
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-salmon.jpg
Old: 3 oz.
New: 2.6 oz.
Difference: -13.3%
Reason The company hadn't provided one at press time, but StarKist, which downsized its tuna pouch, blamed the rising costs of ingredients and packaging.
Classico pesto
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-classico.jpg
Old: 10 oz.
New: 8.1 oz.
Difference: -19%
Reason Rising gas prices
Hebrew National franks
http://www.consumerreports.org/cro/resources/images/magazine-archive/2011/february/home-garden/downsized-/downsized-products/18to21sizingcrfeb11-franks1.jpg
Old: 12 oz.
New: 11 oz.
Difference: -8.3%
Reason The marketing department decided to change the packaging, and with that came a change in size.