Sparky
5th April 2011, 02:44 PM
http://video.cnbc.com/gallery/?video=1869072272
When I watch these stories, it seems they spend so little time telling people how to actually buy PM. They talk about including gold in your portfolio, but they don't talk about how to go about doing it.
Does the Apmex CEO ever explain that you can buy it online or you can buy it at a local coin shop? Does he talk about coins versus bars, Eagles versus rounds versus 90% coins? The host asks him if people are supposed to hide it under their mattress, and after about 30 seconds the he finally tell them that you "take physical delivery and put it in your safety deposit box or your private depository". He never explains that "physical delivery" simply means you hand over some money, they hand you some gold, and you take it. "Private depository"? What the f is that? He never explains that you can sell back to your buyer at any time, and that their is a buy/sell price spread. These are the unfamiliar details that are a barrier to more mainstream buying.
I think Apmex does a great job, but these short TV clips always seem to say the same thing, and leave out a lot of key information.
When I watch these stories, it seems they spend so little time telling people how to actually buy PM. They talk about including gold in your portfolio, but they don't talk about how to go about doing it.
Does the Apmex CEO ever explain that you can buy it online or you can buy it at a local coin shop? Does he talk about coins versus bars, Eagles versus rounds versus 90% coins? The host asks him if people are supposed to hide it under their mattress, and after about 30 seconds the he finally tell them that you "take physical delivery and put it in your safety deposit box or your private depository". He never explains that "physical delivery" simply means you hand over some money, they hand you some gold, and you take it. "Private depository"? What the f is that? He never explains that you can sell back to your buyer at any time, and that their is a buy/sell price spread. These are the unfamiliar details that are a barrier to more mainstream buying.
I think Apmex does a great job, but these short TV clips always seem to say the same thing, and leave out a lot of key information.