Dogman
21st November 2011, 08:59 PM
Get real, pure propaganda!
http://www.youtube.com/watch?feature=player_embedded&v=tO2i_mMZfz4
http://www.youtube.com/user/BPplc#p
BP has supported a new series of ads designed to promote tourism along the Gulf Coast as part of its ongoing commitment to the region following last year’s oil spill
The ads feature spokespersons from Louisiana, Mississippi, Alabama and Florida including small business owners, community leaders and “tourism ambassadors.” They are volunteers who took part to put out the message that the Gulf is open for business, welcoming visitors to enjoy its beaches and other attractions.
As part of its commitment to the Gulf Coast, BP in 2010 provided a total of $87 million in block grants to the states. In addition, BP has committed a total of $92 million over a three year period for the states to use to promote tourism, an essential part of the Gulf Coast economy. The cost of the new Gulf Coast tourism advertising campaign from BP is additional to those funds.
BP has been encouraged by local and state reports that indicate tourism is rebounding in many areas across the Gulf. In the Florida Panhandle, for example, tourism officials reported some of the best months on record in 2011. In Gulf Shores and Orange Beach, Alabama, both lodging revenue from January through July 2011 were up 18 percent over the same period in 2008, the best year on record.
The new campaign includes TV and radio ads encouraging tourists to visit the Gulf. One of the new ads, ’My Gulf: Great Vacations’ poses the question: What's the best place for a Gulf Coast vacation? Is it the great outdoors of Mississippi? The fresh seafood and fun of Louisiana? Maybe it's sugar-white beaches of Florida! Or the beautiful shoreline of Alabama.
In a light-hearted competition on camera, the tourism ambassadors stake their claims for why their area offers the best vacation options.
http://www.bp.com/images/link_arrow.gif My Gulf: Great Vacation (http://www.youtube.com/user/BPplc#p/u/0/jep5B9YBV-0)
The second ad, ’My Gulf: Great Place’ poses a similar question: What's the best part about a Gulf Coast vacation? Is it the great outdoors of Mississippi? The fresh seafood in Louisiana? The pristine beaches of Florida? Maybe it's the beauty of Alabama. In response, a separate group of tourism ambassadors offer their views on what makes their state the best place for a vacation on the Gulf Coast.
http://www.bp.com/images/link_arrow.gif My Gulf: Great Place (http://www.youtube.com/user/BPplc#p/u/1/onGNrCc7RQA)
In addition to the television and radio ads, BP also has produced a series of video vignettes featuring each of the tourism ambassadors from the two commercials as well as a variety of other residents from each state.
Each of the participants in the ’My Gulf’ video vignettes goes behind the scenes and gives the participants an opportunity to share their personal story about what makes living on the Gulf Coast so special for them. The video vignettes are being published on BP’s YouTube site and promoted on its Facebook page. The response to the new Gulf Coast commercials has been extremely positive,” says Mike Utsler, head of BP’s Gulf Coast Restoration Organization. “They really do a wonderful job of capturing the friendly and fun-loving nature of the people and places of the Gulf Coast.”
http://www.bp.com/images/link_arrow.gif BP's YouTube site (http://www.youtube.com/user/BPplc#p)
In developing the new ads, BP wanted to highlight all that the Gulf Coast has to offer visitors -- beautiful beaches, great seafood, fun for the whole family , says Kathy Leech, director of BP Brand Communications. “Our team worked closely with tourism officials from across the Gulf Coast so that the ads reflect the unique aspects of each region. We also sought to reinforce and complement the tourism marketing campaigns in each state.”
The tourism industry is a key part of the Gulf Coast economy and BP has been working with tourism officials and organizations across the Gulf Coast, Utsler says. “The tourism funds that BP has provided enable each state to develop programs that meet their specific marketing needs and opportunities while the new ‘My Gulf’ advertising and video vignettes are designed to complement those efforts and sell the entire Gulf Coast.”
http://www.bp.com/sectiongenericarticle.do?categoryId=9039335&contentId=7072076
http://www.youtube.com/watch?feature=player_embedded&v=tO2i_mMZfz4
http://www.youtube.com/user/BPplc#p
BP has supported a new series of ads designed to promote tourism along the Gulf Coast as part of its ongoing commitment to the region following last year’s oil spill
The ads feature spokespersons from Louisiana, Mississippi, Alabama and Florida including small business owners, community leaders and “tourism ambassadors.” They are volunteers who took part to put out the message that the Gulf is open for business, welcoming visitors to enjoy its beaches and other attractions.
As part of its commitment to the Gulf Coast, BP in 2010 provided a total of $87 million in block grants to the states. In addition, BP has committed a total of $92 million over a three year period for the states to use to promote tourism, an essential part of the Gulf Coast economy. The cost of the new Gulf Coast tourism advertising campaign from BP is additional to those funds.
BP has been encouraged by local and state reports that indicate tourism is rebounding in many areas across the Gulf. In the Florida Panhandle, for example, tourism officials reported some of the best months on record in 2011. In Gulf Shores and Orange Beach, Alabama, both lodging revenue from January through July 2011 were up 18 percent over the same period in 2008, the best year on record.
The new campaign includes TV and radio ads encouraging tourists to visit the Gulf. One of the new ads, ’My Gulf: Great Vacations’ poses the question: What's the best place for a Gulf Coast vacation? Is it the great outdoors of Mississippi? The fresh seafood and fun of Louisiana? Maybe it's sugar-white beaches of Florida! Or the beautiful shoreline of Alabama.
In a light-hearted competition on camera, the tourism ambassadors stake their claims for why their area offers the best vacation options.
http://www.bp.com/images/link_arrow.gif My Gulf: Great Vacation (http://www.youtube.com/user/BPplc#p/u/0/jep5B9YBV-0)
The second ad, ’My Gulf: Great Place’ poses a similar question: What's the best part about a Gulf Coast vacation? Is it the great outdoors of Mississippi? The fresh seafood in Louisiana? The pristine beaches of Florida? Maybe it's the beauty of Alabama. In response, a separate group of tourism ambassadors offer their views on what makes their state the best place for a vacation on the Gulf Coast.
http://www.bp.com/images/link_arrow.gif My Gulf: Great Place (http://www.youtube.com/user/BPplc#p/u/1/onGNrCc7RQA)
In addition to the television and radio ads, BP also has produced a series of video vignettes featuring each of the tourism ambassadors from the two commercials as well as a variety of other residents from each state.
Each of the participants in the ’My Gulf’ video vignettes goes behind the scenes and gives the participants an opportunity to share their personal story about what makes living on the Gulf Coast so special for them. The video vignettes are being published on BP’s YouTube site and promoted on its Facebook page. The response to the new Gulf Coast commercials has been extremely positive,” says Mike Utsler, head of BP’s Gulf Coast Restoration Organization. “They really do a wonderful job of capturing the friendly and fun-loving nature of the people and places of the Gulf Coast.”
http://www.bp.com/images/link_arrow.gif BP's YouTube site (http://www.youtube.com/user/BPplc#p)
In developing the new ads, BP wanted to highlight all that the Gulf Coast has to offer visitors -- beautiful beaches, great seafood, fun for the whole family , says Kathy Leech, director of BP Brand Communications. “Our team worked closely with tourism officials from across the Gulf Coast so that the ads reflect the unique aspects of each region. We also sought to reinforce and complement the tourism marketing campaigns in each state.”
The tourism industry is a key part of the Gulf Coast economy and BP has been working with tourism officials and organizations across the Gulf Coast, Utsler says. “The tourism funds that BP has provided enable each state to develop programs that meet their specific marketing needs and opportunities while the new ‘My Gulf’ advertising and video vignettes are designed to complement those efforts and sell the entire Gulf Coast.”
http://www.bp.com/sectiongenericarticle.do?categoryId=9039335&contentId=7072076