keehah
2nd December 2011, 11:23 AM
http://en.wikipedia.org/wiki/Cognitive_dissonance
Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent beliefs. It is one of the most influential and extensively studied theories in social psychology. A closely related term, cognitive disequilibrium, was coined by Jean Piaget to refer to the experience of a discrepancy between something new and something already known or believed.
Experience can clash with expectations as, for example, with buyer's remorse following the purchase of an expensive item. In a state of dissonance, people may feel surprise, dread, guilt, anger, or embarrassment. People are biased to think of their choices as correct, despite any contrary evidence. This bias gives dissonance theory its predictive power, shedding light on otherwise puzzling irrational and destructive behavior.
A thread to collect info on Cognitive Dissonance. I've listened to past suggestions to make my tread titles more interesting. ;D
There are many ways to explain how the brain works and how people are trained as slaves and the theory of Cognitive Dissonance is one of them.
However it is one of the best, more applicable to wide range of human decision making, and a simple concept to get, and apply to analyze any given situation.
I'm still digging for a recent study I read in the news this last week on the topic, about how the uniformed want to remain uniformed.
Meanwhile I've found some other interesting studies on the topic...
Cognitive dissonance and resistance to change: the infuence of commitment confrmation and feedback on judgment usefulness of accounting systems (http://elmu.umm.ac.id/file.php/1/jurnal/A/Accounting,%2520Organizations%2520and%2520Society/Vol26.Issue2.Feb2001/312.pdf)
Accounting, Organizations and Society 26 (2001) 141±160
This study investigates the eff€ects of commitment, confrmation and feedback on people's judgment about the use-fulness of costing systems and, in turn, people's resistance to change. Building on the theory of cognitive dissonance, this study predicts that commitment to a particular course of action will cause people to become insensitive to the potential benefits of the rejected alternative. A laboratory experiment was conducted to examine why people are motivated to resist change and what mechanisms they use to rationalize their judgment. Results from the experiment indicated that people's judgments about the usefulness of costing systems were influenced by their commitment to their favored system. People assessed only a subset of their knowledge to support their desired conclusion. Consequently, committed people refused to change their chosen system even when facing negative feedback. In addition, the results con®rmed that people normatively know that their judgment should be objective yet they unconsciously make prejudiced judgments biased toward their committed course of action
On the Cultural Guises of Cognitive Dissonance: The Case of Easterners
and Westerners (http://arts.uwaterloo.ca/~sspencer/spencerlab/articles/2005-HoshinoBrowne-AZanna-Spencer-MZanna-Kitayama.pdf)
Journal of Personality and Social Psychology 2005, Vol. 89, No. 3, 294 –310
University of Western Ontario [2005]
Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined crossculturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and selfaffirmation are discussed.
Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent beliefs. It is one of the most influential and extensively studied theories in social psychology. A closely related term, cognitive disequilibrium, was coined by Jean Piaget to refer to the experience of a discrepancy between something new and something already known or believed.
Experience can clash with expectations as, for example, with buyer's remorse following the purchase of an expensive item. In a state of dissonance, people may feel surprise, dread, guilt, anger, or embarrassment. People are biased to think of their choices as correct, despite any contrary evidence. This bias gives dissonance theory its predictive power, shedding light on otherwise puzzling irrational and destructive behavior.
A thread to collect info on Cognitive Dissonance. I've listened to past suggestions to make my tread titles more interesting. ;D
There are many ways to explain how the brain works and how people are trained as slaves and the theory of Cognitive Dissonance is one of them.
However it is one of the best, more applicable to wide range of human decision making, and a simple concept to get, and apply to analyze any given situation.
I'm still digging for a recent study I read in the news this last week on the topic, about how the uniformed want to remain uniformed.
Meanwhile I've found some other interesting studies on the topic...
Cognitive dissonance and resistance to change: the infuence of commitment confrmation and feedback on judgment usefulness of accounting systems (http://elmu.umm.ac.id/file.php/1/jurnal/A/Accounting,%2520Organizations%2520and%2520Society/Vol26.Issue2.Feb2001/312.pdf)
Accounting, Organizations and Society 26 (2001) 141±160
This study investigates the eff€ects of commitment, confrmation and feedback on people's judgment about the use-fulness of costing systems and, in turn, people's resistance to change. Building on the theory of cognitive dissonance, this study predicts that commitment to a particular course of action will cause people to become insensitive to the potential benefits of the rejected alternative. A laboratory experiment was conducted to examine why people are motivated to resist change and what mechanisms they use to rationalize their judgment. Results from the experiment indicated that people's judgments about the usefulness of costing systems were influenced by their commitment to their favored system. People assessed only a subset of their knowledge to support their desired conclusion. Consequently, committed people refused to change their chosen system even when facing negative feedback. In addition, the results con®rmed that people normatively know that their judgment should be objective yet they unconsciously make prejudiced judgments biased toward their committed course of action
On the Cultural Guises of Cognitive Dissonance: The Case of Easterners
and Westerners (http://arts.uwaterloo.ca/~sspencer/spencerlab/articles/2005-HoshinoBrowne-AZanna-Spencer-MZanna-Kitayama.pdf)
Journal of Personality and Social Psychology 2005, Vol. 89, No. 3, 294 –310
University of Western Ontario [2005]
Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined crossculturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and selfaffirmation are discussed.