Down1
30th April 2012, 04:15 PM
Viewers who stream network TV shows may soon discover the free ride is not so free.
Hulu, which attracted 31 million unique users in March under a free-for-all model, is taking its first steps to change to a model where viewers will have to prove they are a pay-TV customer to watch their favorite shows, sources tell The Post.
In fact, the move by Hulu toward the new model — called authentication because viewers would have to log in with their cable or satellite TV account number — was behind the move last week by Providence Equity Partners to cash out of Hulu after five years, these sources said.
Read more: http://www.nypost.com/p/news/business/tv_in_real_dime_ph0GiKk7rC9agDUEkHae2I#ixzz1tZIuxH MT
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Hulu, which attracted 31 million unique users in March under a free-for-all model, is taking its first steps to change to a model where viewers will have to prove they are a pay-TV customer to watch their favorite shows, sources tell The Post.
In fact, the move by Hulu toward the new model — called authentication because viewers would have to log in with their cable or satellite TV account number — was behind the move last week by Providence Equity Partners to cash out of Hulu after five years, these sources said.
Read more: http://www.nypost.com/p/news/business/tv_in_real_dime_ph0GiKk7rC9agDUEkHae2I#ixzz1tZIuxH MT
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