Cebu_4_2
17th August 2012, 11:34 PM
Forget Apple, Forget Facebook: Here's The One Company That Actually Terrifies Google Execshttp://l.yimg.com/bt/api/res/1.2/V0wRHh.VK9.UzicyMajFGQ--/YXBwaWQ9eW5ld3M7Zmk9Zml0O2g9Mjc-/http://media.zenfs.com/284/2011/06/08/biz-insider-65x27_102440.gif (http://www.businessinsider.com/)By Nicholas Carlson | Business Insider – Wed, Aug 15, 2012 2:42 PM EDT
… when you can just …
Search amazon for "rubber galoshes,"
Click one button to buy the product with your usual credit card and have it shipped to your normal address.
On mobile, where Amazon has its own app and Google is just a search bar for a smaller-screened browser, the equation tips further in Amazon's balance.
The scenario gets even scarier for Google if Kindle (http://www.businessinsider.com/blackboard/kindle) phones and Kindle tablets gain ubiquity.
If you have a Kindle phone, which comes with free movies and books because you have an Amazon Prime account, which alsogives you free shipping, why in the WORLD would you ever search to buy something through anything but Amazon?
You wouldn't.
That's why Amazon is practically giving its hardware away.
It's also why Amazon scares Google more than anything Facebook or Apple (http://www.businessinsider.com/blackboard/apple) are up to.
… when you can just …
Search amazon for "rubber galoshes,"
Click one button to buy the product with your usual credit card and have it shipped to your normal address.
On mobile, where Amazon has its own app and Google is just a search bar for a smaller-screened browser, the equation tips further in Amazon's balance.
The scenario gets even scarier for Google if Kindle (http://www.businessinsider.com/blackboard/kindle) phones and Kindle tablets gain ubiquity.
If you have a Kindle phone, which comes with free movies and books because you have an Amazon Prime account, which alsogives you free shipping, why in the WORLD would you ever search to buy something through anything but Amazon?
You wouldn't.
That's why Amazon is practically giving its hardware away.
It's also why Amazon scares Google more than anything Facebook or Apple (http://www.businessinsider.com/blackboard/apple) are up to.