Silver Rocket Bitches!
9th November 2012, 07:20 AM
McDOOOOOM!
McDonald’s Corp. (MCD) (http://www.bloomberg.com/quote/MCD:US), the world’s largest restaurant chain, said sales at stores open at least 13 months fell 1.8 percent in October, the first monthly decline in nine years, as U.S. customer traffic decreased.
Chief Executive Officer Don Thompson, who took the helm in July, said last month that the company will advertise its Dollar Menu more to draw value-conscious Americans. McDonald’s, which gets about one-third of its revenue (http://www.bloomberg.com/quote/MCD:US) from U.S. stores, will also market new food items in 2013, he said.Analysts projected a drop of 1.1 percent, the average of 14 estimates compiled by Consensus Metrix. Sales at U.S. locations slid 2.2 percent last month, Oak Brook, Illinois-based McDonald’s said today in a statement. Analysts also estimated a decline of 1.1 percent for stores there.
“McDonald’s has been taking share from everyone for many, many years,” Peter Saleh, a New York-based analyst at Telsey Advisory Group, said in an interview. The competition is “fighting back a little bit.”
McDonald’s global monthly same-store sales last declined in April 2003.
The shares fell 2 percent to $85.13 at the close in New York. McDonald’s has slid 15 percent this year.
McDonald’s rivals have recently advertised new items. Burger King Worldwide Inc. (BKW) (http://www.bloomberg.com/quote/BKW:US) is promoting a gingerbread cookie shake and a Wisconsin white cheddar burger. Wendy’s Co. (WEN) (http://www.bloomberg.com/quote/WEN:US) has a new bacon portabella melt, while Yum! Brands Inc. (YUM) (http://www.bloomberg.com/quote/YUM:US)’s Taco Bell chain has been marketing its higher-priced Cantina Bell menu along with Doritos Locos tacos.
http://www.bloomberg.com/news/2012-11-08/mcdonald-s-monthly-sales-fall-first-time-in-9-year.html
McDonald’s Corp. (MCD) (http://www.bloomberg.com/quote/MCD:US), the world’s largest restaurant chain, said sales at stores open at least 13 months fell 1.8 percent in October, the first monthly decline in nine years, as U.S. customer traffic decreased.
Chief Executive Officer Don Thompson, who took the helm in July, said last month that the company will advertise its Dollar Menu more to draw value-conscious Americans. McDonald’s, which gets about one-third of its revenue (http://www.bloomberg.com/quote/MCD:US) from U.S. stores, will also market new food items in 2013, he said.Analysts projected a drop of 1.1 percent, the average of 14 estimates compiled by Consensus Metrix. Sales at U.S. locations slid 2.2 percent last month, Oak Brook, Illinois-based McDonald’s said today in a statement. Analysts also estimated a decline of 1.1 percent for stores there.
“McDonald’s has been taking share from everyone for many, many years,” Peter Saleh, a New York-based analyst at Telsey Advisory Group, said in an interview. The competition is “fighting back a little bit.”
McDonald’s global monthly same-store sales last declined in April 2003.
The shares fell 2 percent to $85.13 at the close in New York. McDonald’s has slid 15 percent this year.
McDonald’s rivals have recently advertised new items. Burger King Worldwide Inc. (BKW) (http://www.bloomberg.com/quote/BKW:US) is promoting a gingerbread cookie shake and a Wisconsin white cheddar burger. Wendy’s Co. (WEN) (http://www.bloomberg.com/quote/WEN:US) has a new bacon portabella melt, while Yum! Brands Inc. (YUM) (http://www.bloomberg.com/quote/YUM:US)’s Taco Bell chain has been marketing its higher-priced Cantina Bell menu along with Doritos Locos tacos.
http://www.bloomberg.com/news/2012-11-08/mcdonald-s-monthly-sales-fall-first-time-in-9-year.html