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joboo
31st January 2013, 09:01 PM
Media tactics anyone?

"Ever wonder how your brain processes information? These brain tricks and illusions help to demonstrate the two main systems of Fast and Slow Thinking in your brain."


https://www.youtube.com/watch?v=JiTz2i4VHFw&feature=player_embedded

http://ecx.images-amazon.com/images/I/41OYtkxKAoL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg (http://www.amazon.com/gp/reader/0374275637/ref=sib_dp_pt/183-7304147-5325351#reader-link)

Cebu_4_2
31st January 2013, 09:09 PM
http://www.youtube.com/watch?v=ub_a2t0ZfTs

joboo
1st February 2013, 10:17 AM
http://www.youtube.com/watch?v=ub_a2t0ZfTs

The book is a bit better than making eggs...


"The book has 38 chapters broken into five sections. I've listed some of the chapter titles for each section to give you a feel for what it's about:

PART ONE - TWO SYSTEMS
1. The Characters of the Story
2. Attention and Effort
3. The Lazy Controller
4. A Machine for Jumping to Conclusions
5. How Judgments Happen

PART TWO - HEURISTICS AND BIASES
6. The Law of Small Numbers
7. Availability, Emotion, and Risk
8. Tom W's Specialty
9. Linda: Less is More
10. Causes Trump Statistics
11. Taming Intuitive Predictions

PART THREE - OVERCONFIDENCE
12. The Illusion of Understanding
13. The Illusion of Vanity
14. Intuitions Vs. Formulas
15. Expert Intuition: When Can We Trust It?

PART FOUR - CHOICES
16. Prospect Theory
17. Bad Events
18. Risk Policies
19. Keeping Score

PART FIVE - TWO SELVES
20. Life as a Story
21. Experienced Well-Being"


http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/product-reviews/0374275637/ref=dp_top_cm_cr_acr_txt/175-8596784-2187820?ie=UTF8&showViewpoints=1

Cebu_4_2
1st February 2013, 10:21 AM
The book was not linked yesterday when I posted. Thank you.