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View Full Version : Tulips, schmulips, the Twinkie Bubble goes bust



JohnQPublic
12th March 2013, 10:31 PM
With Twinkies Set To Return, Ebay "Collectible" Buyers Get Harsh Lesson In US Bankruptcy Law (http://www.zerohedge.com/news/2013-03-12/twinkies-set-return-ebay-collectible-buyers-get-harsh-lesson-us-bankruptcy-law) http://www.zerohedge.com/sites/default/files/pictures/picture-5.jpg (http://www.zerohedge.com/users/tyler-durden)
Submitted by Tyler Durden (http://www.zerohedge.com/users/tyler-durden) on 03/12/2013 18:29 -0400


Remember when greed-stricken Capitalist eBay'ers bid a single-Twinkie up to $8000.00 (http://www.zerohedge.com/news/2012-11-16/capitalism-work-twinkies-soar-ebay)? It appears our rather prescient note that they may regret not comprehending the US bankruptcy process was spot on as NBC News reports (http://www.nbcnews.com/business/new-owners-hope-have-twinkies-stores-soon-1C8824840) that the new owners of the Hostess Brand "look forward to having America's favorite snacks back on the shelf by this summer." The buying group, led by private equity shop Apollo Global, got news of their $410 million winning bid late last night. We suspect the re-establishment of these brands on store-shelves may cut the price a little from $8000 (or perhaps the all-knowing 'market' price signals that demand is there at that price?) - the question is - does eBay have a CFTC-equivalent that the winning Twinkie bidder can cry fat-finger to? Meanwhile, we wonder how long will it be before CNBC gets a visit from the friendly local bakers' union once again?

Via NBC News, (http://www.nbcnews.com/business/new-owners-hope-have-twinkies-stores-soon-1C8824840)



The new owner of Hostess Brands snack cakes hopes to have Twinkies back on U.S. store shelves by this summer, according to a member of the purchasing group.

"Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment," Daren Metropoulos, a principal at his family's private equity firm, told Reuters in an email on Tuesday.

"We look forward to having America's favorite snacks back on the shelf by this summer."

Daren's father, Dean Metropoulos, teamed up with Apollo Global Management to offer $410 million for Twinkies and other snack cakes. Their offer was to serve as the minimum offer for the business but no other bidders emerged.

News of their winning offer was revealed late on Monday in a court filing.

Twisted Titan
13th March 2013, 07:16 AM
Maybe they can offer a seat on the board to the winner as he is cleary a value driven investor

jimswift
13th March 2013, 07:35 AM
Anybody with half a glimmer upstairs knew that somebody would buy that shit. No way something like Twinkie leaves American culture.

It's like somebody posted the other day about Disney World, it's too valuable to the brand 'America' for it to ever go under.

horseshoe3
13th March 2013, 07:57 AM
Maybe it will be like Winchester. The brand changes ownership 3 or 4 times and no one notices. But then on the 5th owner, they are no longer considered "real Twinkies" and the "old" ones will be collectible.

madfranks
13th March 2013, 09:26 AM
Anybody with half a glimmer upstairs knew that somebody would buy that shit. No way something like Twinkie leaves American culture.

It's like somebody posted the other day about Disney World, it's too valuable to the brand 'America' for it to ever go under.

Yeah, I thought it was insane the way people were crying that they'll never see another twinkie again and they're gone forever. There is value in that brand name, I knew someone would buy it.

EE_
13th March 2013, 09:55 AM
I wonder what an $8,000 dollar twinkie tastes like? I bet it's going to take a lot of milk to wash it down.

gunDriller
13th March 2013, 02:29 PM
that would buy half a Monster Box !