Control over 40% of advertising........ V

[Ponce]

At the bottom of the article you can see then name of the "deal" makers........more Jews in action....specially now that the US has given permission to openly lie to the public.
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Deal reached to create world’s largest ad company - would control over 40% of advertising spending on U.S. television networks.


Deal reached to create world’s largest ad company - Omnicom, Paris-based Publicis Groupe to announce deal Sunday: reports
27 July 2013, by Greg Robb - Washington (MarketWatch)
http://www.marketwatch.com/story/deal-reached-to-create-worlds-larg...

Publicis Groupe SA and Omnicom Group Inc. have reached a merger deal to create the world’s largest advertising company, according to reports, according to media reports Sunday.

A report in The Wall Street Journal said the deal would be structured as a merger of equals. There were report on Twitter that Publicis has scheduled a news conference for Sunday for a “a major corporate announcement.”

The merged entity would have a market value of more than $30 billion and would bring some of Madison Avenue’s best-known advertising agencies under one roof.

Analysts said it would control over 40% of advertising spending on U.S. television networks.

New York-based Omnicom’s agencies include BBDO and TWBA Worldwide. Paris-based Publicis owns Leo Burnett, and Saatchi & Saatchi.

Analysts said the merger might face U.S. antitrust scrutiny.

There are also client conflicts to consider. Analysts noted that Publicis counts Coca-Cola as a client while Omnicom is in charge of Pepsi’s advertising.

News of the merger talks was first reported by Bloomberg.

The Journal said that the combined company is expected to be called Publicis Omnicom Groupe.

Omnicom Chief Executive John Wren and Publicis CEO Maurice Levy are expected to be co-CEOs of the combined company, people familiar with the situation said, according to the WSJ.

http://12160.info/forum/topics/deal-reached-to-create-world-s-largest-ad-company-would-control-o

[keehah]

Interesting study from the University of Chicago and Northwestern University.

Seems Television advertising dollars spent, on the margin at least, is not about a return on investment.


Econometrica, Vol. 89, No. 4 (July, 2021)
TV ADVERTISING EFFECTIVENESS AND PROFITABILITY: GENERALIZABLE RESULTS FROM 288 BRANDS

Absract: https://onlinelibrary.wiley.com/doi/full/10.3982/ECTA17674
Pdf of entire article (https://onlinelibrary.wiley.com/doi/epdf/10.3982/ECTA17674)

We estimate the effect of television advertising on sales using data across 288 consumer packaged goods (CPG) in different categories. Our goal is to provide economists and industry practitioners with a general understanding of the effectiveness and economic value of TV advertising. Knowledge on the effect of advertising is important to the economic analysis of advertising, including work on the impact of advertising on market structure, competition, and concentration. A particularly relevant example is the long-run viability of the current media market model. Advertising is a large industry, with total U.S. spending of $256 billion and TV advertising spending of $66 billion in 2019 (The Winterberry Group (2020)). In traditional broadcast markets, content and advertising are bundled, and advertising acts as an implicit price that consumers pay to subsidize the cost of producing content...

Using the elasticity estimates and data on the cost of advertising, we compute the implied return on investment of advertising. The results show that the ROI of advertising in a given week, holding advertising in all other weeks constant, is negative for more than 80% of the brands in our sample. The implication is that many firms make systematic mistakes and over-invest in advertising at the margin. Further, we predict that the ROI of the observed advertising schedule, compared to not advertising at all, is positive only for one third of all brands.

[woodman]

Interesting study from the University of Chicago and Northwestern University.

Seems Television advertising dollars spent, on the margin at least, is not about a return on investment.


Econometrica, Vol. 89, No. 4 (July, 2021)
TV ADVERTISING EFFECTIVENESS AND PROFITABILITY: GENERALIZABLE RESULTS FROM 288 BRANDS

Absract: https://onlinelibrary.wiley.com/doi/full/10.3982/ECTA17674
Pdf of entire article (https://onlinelibrary.wiley.com/doi/epdf/10.3982/ECTA17674)

We estimate the effect of television advertising on sales using data across 288 consumer packaged goods (CPG) in different categories. Our goal is to provide economists and industry practitioners with a general understanding of the effectiveness and economic value of TV advertising. Knowledge on the effect of advertising is important to the economic analysis of advertising, including work on the impact of advertising on market structure, competition, and concentration. A particularly relevant example is the long-run viability of the current media market model. Advertising is a large industry, with total U.S. spending of $256 billion and TV advertising spending of $66 billion in 2019 (The Winterberry Group (2020)). In traditional broadcast markets, content and advertising are bundled, and advertising acts as an implicit price that consumers pay to subsidize the cost of producing content...

Using the elasticity estimates and data on the cost of advertising, we compute the implied return on investment of advertising. The results show that the ROI of advertising in a given week, holding advertising in all other weeks constant, is negative for more than 80% of the brands in our sample. The implication is that many firms make systematic mistakes and over-invest in advertising at the margin. Further, we predict that the ROI of the observed advertising schedule, compared to not advertising at all, is positive only for one third of all brands.
The ads are intended to fuck with your mind. They are every bit and even more insidious than the programming in the tv shows.