Ares
23rd April 2014, 06:36 AM
For another case study in the perils of using Twitter for branding, look no further than the #myNYPD (https://twitter.com/search?q=%23myNYPD&src=hash) hashtag that is now trending for all the wrong reasons in the New York City area.
What started out as an attempt to solicit pent-up good feelings among the New York Police Department’s constituents is turning out to be a troll-fest of epic proportions.
Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6
— NYPD NEWS (@NYPDnews) April 22, 2014
One by one, hundreds of tweets with photos of what the tweeters suggest is police brutality or misbehavior are being sent out with the hashtag #MyNYPD. No good can come from this, but as US Airways and others have learned recently, its hard to take back a tweet.
Yours truly. RT @NYPDnews: Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. pic.twitter.com/olAxGgU4Hs — Justin Wedes (@justinwedes) April 22, 2014
Here the #NYPD engages with its community members, changing hearts and minds one baton at a time. #myNYPD pic.twitter.com/GErbiFFDvY — Occupy Wall Street (@OccupyWallStNYC) April 22, 2014
“And we’re going to have to run you over, just for good measure.” #myNYPD pic.twitter.com/q6JMNAajxb — Casey Aldridge (@CaseyJAldridge) April 22, 2014
#MyNYPD murders people in custody, and because of corruption in the system,the DA decides that charges won’t be filed pic.twitter.com/nr8m09aUtP — Dan Routhier (@Danbobjoe) April 22, 2014
@NYPDnews #myNYPD pic.twitter.com/aA7aQD1wYT — Jeff Smith (@Jeff5mith) April 22, 2014
Want some help with that tan? #myNYPD can help! pic.twitter.com/n9P2O1OfGF — ????? (@guru0509) April 22, 2014
@nypdnews Is that the one your public relations people requested? #mynypd pic.twitter.com/ZXrXS9k9LO — al gag (@amusem) April 22, 2014
#myNYPD pic.twitter.com/aDKoZPjTro
— Molly Crabapple (@mollycrabapple) April 22, 2014
http://www.washingtonpost.com/news/post-nation/wp/2014/04/22/well-the-mynypd-hashtag-sure-backfired-quickly/
What started out as an attempt to solicit pent-up good feelings among the New York Police Department’s constituents is turning out to be a troll-fest of epic proportions.
Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6
— NYPD NEWS (@NYPDnews) April 22, 2014
One by one, hundreds of tweets with photos of what the tweeters suggest is police brutality or misbehavior are being sent out with the hashtag #MyNYPD. No good can come from this, but as US Airways and others have learned recently, its hard to take back a tweet.
Yours truly. RT @NYPDnews: Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. pic.twitter.com/olAxGgU4Hs — Justin Wedes (@justinwedes) April 22, 2014
Here the #NYPD engages with its community members, changing hearts and minds one baton at a time. #myNYPD pic.twitter.com/GErbiFFDvY — Occupy Wall Street (@OccupyWallStNYC) April 22, 2014
“And we’re going to have to run you over, just for good measure.” #myNYPD pic.twitter.com/q6JMNAajxb — Casey Aldridge (@CaseyJAldridge) April 22, 2014
#MyNYPD murders people in custody, and because of corruption in the system,the DA decides that charges won’t be filed pic.twitter.com/nr8m09aUtP — Dan Routhier (@Danbobjoe) April 22, 2014
@NYPDnews #myNYPD pic.twitter.com/aA7aQD1wYT — Jeff Smith (@Jeff5mith) April 22, 2014
Want some help with that tan? #myNYPD can help! pic.twitter.com/n9P2O1OfGF — ????? (@guru0509) April 22, 2014
@nypdnews Is that the one your public relations people requested? #mynypd pic.twitter.com/ZXrXS9k9LO — al gag (@amusem) April 22, 2014
#myNYPD pic.twitter.com/aDKoZPjTro
— Molly Crabapple (@mollycrabapple) April 22, 2014
http://www.washingtonpost.com/news/post-nation/wp/2014/04/22/well-the-mynypd-hashtag-sure-backfired-quickly/