cheka.
1st October 2015, 11:28 AM
data consumption in perfect inverse order of IQ/skool achievement metrics.
what does this say? more dumb = more sailfoam usage?
http://www.networkworld.com/article/2983643/smartphones/how-mobile-network-usage-differs-among-demographics.html
Demographics analysis
The report, based on 3,000 panel members, also revealed differences in usage among ethnic groups:
It found that the Black ethnic group used more data overall than any other racial group. Individuals in the Black ethnic group used 11.2 GB per month.
Hispanics used 10.3 GB per month.
The White racial group came in third in its use of data, at 9.4 GB per individual per month.
The Asian ethnic group was last, at 9.3 GB per individual per month.
Wi-Fi preferences
Members of the White racial group racial group used the least amount of Wi-Fi.
"At a user level, Whites realize the lowest traffic on Wi-Fi networks," according to the report. But on Wi-Fi, the group is now the second-fastest-growing segment behind Asians, the report reckons.
Hispanics, as the second largest data-using ethnic group, "underperform African Americans in overall traffic generated on cellular networks," it says.
How this data shapes marketing
The authors of the report think that marketers at Mobile Network Operators and MVNOs should take note of the findings. Distinct traffic patterns exist between ethnic groups and their use of Wi-Fi and/or mobile networks.
Some mobile operators do gear their plans to distinct demographics, according to Strategy Analytics.
"Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both cellular and Wi-Fi networks," it says.
"The most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone," Bonny Joy, head of consumer telemetry platforms at Strategy Analytics, says in the report.
what does this say? more dumb = more sailfoam usage?
http://www.networkworld.com/article/2983643/smartphones/how-mobile-network-usage-differs-among-demographics.html
Demographics analysis
The report, based on 3,000 panel members, also revealed differences in usage among ethnic groups:
It found that the Black ethnic group used more data overall than any other racial group. Individuals in the Black ethnic group used 11.2 GB per month.
Hispanics used 10.3 GB per month.
The White racial group came in third in its use of data, at 9.4 GB per individual per month.
The Asian ethnic group was last, at 9.3 GB per individual per month.
Wi-Fi preferences
Members of the White racial group racial group used the least amount of Wi-Fi.
"At a user level, Whites realize the lowest traffic on Wi-Fi networks," according to the report. But on Wi-Fi, the group is now the second-fastest-growing segment behind Asians, the report reckons.
Hispanics, as the second largest data-using ethnic group, "underperform African Americans in overall traffic generated on cellular networks," it says.
How this data shapes marketing
The authors of the report think that marketers at Mobile Network Operators and MVNOs should take note of the findings. Distinct traffic patterns exist between ethnic groups and their use of Wi-Fi and/or mobile networks.
Some mobile operators do gear their plans to distinct demographics, according to Strategy Analytics.
"Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both cellular and Wi-Fi networks," it says.
"The most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone," Bonny Joy, head of consumer telemetry platforms at Strategy Analytics, says in the report.