crimethink
27th September 2016, 05:54 PM
Quinceañera Loans!
I just logged onto my credit union website, and here's a banner ad pushing it. I'm like, WTF?!
Apparently a "thing" for credit unions now, for at least a couple of years:
http://www.newswest9.com/story/26117229/local-credit-union-to-offer-loans-for-quinceaeras
http://www.theatlantic.com/politics/archive/2014/06/this-credit-union-in-disguise-is-helping-poor-latino-communities/431010/
But credit unions around across the country are starting to see the Latino community as a promising market. The number of credit unions has been declining for decades. Each month about 20 of these nonprofit financial institutions close, according to data from the Credit Union National Association.
Credit-union leaders say they see the "unbanked" Latino community as crucial for their growth. And many have come up with unique ways to lure Latinos, particularly immigrants, into the financial mainstream. One credit union in North Carolina offers members a prepaid debit card that they can send to relatives abroad. A credit union in Iowa offers a special quinceañera loan for families who want to throw their 15-year-old daughters the traditional Latin American birthday bash.
I just logged onto my credit union website, and here's a banner ad pushing it. I'm like, WTF?!
Apparently a "thing" for credit unions now, for at least a couple of years:
http://www.newswest9.com/story/26117229/local-credit-union-to-offer-loans-for-quinceaeras
http://www.theatlantic.com/politics/archive/2014/06/this-credit-union-in-disguise-is-helping-poor-latino-communities/431010/
But credit unions around across the country are starting to see the Latino community as a promising market. The number of credit unions has been declining for decades. Each month about 20 of these nonprofit financial institutions close, according to data from the Credit Union National Association.
Credit-union leaders say they see the "unbanked" Latino community as crucial for their growth. And many have come up with unique ways to lure Latinos, particularly immigrants, into the financial mainstream. One credit union in North Carolina offers members a prepaid debit card that they can send to relatives abroad. A credit union in Iowa offers a special quinceañera loan for families who want to throw their 15-year-old daughters the traditional Latin American birthday bash.