singular_me
17th October 2016, 01:29 PM
gosh another eye opener...
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When Meth Was Medicine: Big Pharma Amphetamine Ads from the Days of Better Living Through Chemistry
Pharmaceutical advertising is nothing new, and these examples from the days of yore shed an interesting light on our current attitudes toward speed.
October 16, 2016
As shown in Nick Parsons' Meth Mania: A History of Methamphetamine (2014) and Nick Rasmussen's On Speed: The Many Lives of Amphetamine (2009), amphetamines didn't begin as illegal drugs, but were championed as medicines that could cure what ailed Americans in mid-20th Century America. First marketed as nasal decongestants, pharmaceutical houses were quick to find other uses for the new wonder drugs, extolling their virtues for the treatment of obesity, anxiety, depression, among others.
Amphetamines as a class suppress appetite, increase alertness and stamina, and induce exhilaration, and, paradoxically enough, they calm down people suffering from attention deficit and hyperactivity disorders. That's what meth does, and that's what Adderall does.
Methamphetamine was produced under the proprietary name Methedrine by Burroughs Wellcome and was one of the early amphetamine formulations. Marketed as a dietary aid, it and other amphetamines were advertised in journals aimed at prescribing doctors, some of which we reproduce below.
Today's drug scourge was yesterday's Big Pharma hard sell. And, as you will see at the bottom, today's favored amphetamine now gets the same treatment, while meth is the stuff of the crime pages.............. MORE
http://www.alternet.org/files/amphet_ad_methedrine_obesity_burroughs_welcome.jpg
http://www.alternet.org/files/amphetamine_ad_skf_dexamyl.jpg
And now, the more things change, the more they stay the same.
Adderall (dextroamphetamine and levoamphetamine)
Different amphetamines go in and out of favor. While meth is demonized, Adderall is the latest amphetamine Godsend. It's now widely prescribed to kids diagnosed with Attention Deficit Hyperactivity Disorder (ADHD). Over 3.5 million children are currently on prescription stimulants, also including Ritalin (methylphenidate, closer related to amphetamines), a five-fold increase from 1990. Prescription stimulants like Adderall and Ritalin are now a $10 billion a year industry.
http://www.alternet.org/files/adderall.jpg
http://www.alternet.org/drugs/when-meth-medicine-big-pharma-amphetamine-ads
==========================
Attention deficit hyperactivity disorder—ADHD—is big business these days. It has become the most-diagnosed long-term disorder after asthma, reports the New York Times. Over 3.5 million American children currently take an ADHD drug, a nearly 500% increase since 1990.
And these drugs, like Adderall, Ritalin, and Concerta, aren’t cheap. Sales of prescription stimulants reached almost $9 billion last year in the US alone, according to data from healthcare technology and information company IMS Health. They have more than quintupled since 2002.
https://qzprod.files.wordpress.com/2013/12/us-prescription-stimulant-sales-sales_chartbuilder.png?w=640
http://qz.com/158457/the-alarming-rise-of-adderall-in-two-charts/
=========================
When Meth Was Medicine: Big Pharma Amphetamine Ads from the Days of Better Living Through Chemistry
Pharmaceutical advertising is nothing new, and these examples from the days of yore shed an interesting light on our current attitudes toward speed.
October 16, 2016
As shown in Nick Parsons' Meth Mania: A History of Methamphetamine (2014) and Nick Rasmussen's On Speed: The Many Lives of Amphetamine (2009), amphetamines didn't begin as illegal drugs, but were championed as medicines that could cure what ailed Americans in mid-20th Century America. First marketed as nasal decongestants, pharmaceutical houses were quick to find other uses for the new wonder drugs, extolling their virtues for the treatment of obesity, anxiety, depression, among others.
Amphetamines as a class suppress appetite, increase alertness and stamina, and induce exhilaration, and, paradoxically enough, they calm down people suffering from attention deficit and hyperactivity disorders. That's what meth does, and that's what Adderall does.
Methamphetamine was produced under the proprietary name Methedrine by Burroughs Wellcome and was one of the early amphetamine formulations. Marketed as a dietary aid, it and other amphetamines were advertised in journals aimed at prescribing doctors, some of which we reproduce below.
Today's drug scourge was yesterday's Big Pharma hard sell. And, as you will see at the bottom, today's favored amphetamine now gets the same treatment, while meth is the stuff of the crime pages.............. MORE
http://www.alternet.org/files/amphet_ad_methedrine_obesity_burroughs_welcome.jpg
http://www.alternet.org/files/amphetamine_ad_skf_dexamyl.jpg
And now, the more things change, the more they stay the same.
Adderall (dextroamphetamine and levoamphetamine)
Different amphetamines go in and out of favor. While meth is demonized, Adderall is the latest amphetamine Godsend. It's now widely prescribed to kids diagnosed with Attention Deficit Hyperactivity Disorder (ADHD). Over 3.5 million children are currently on prescription stimulants, also including Ritalin (methylphenidate, closer related to amphetamines), a five-fold increase from 1990. Prescription stimulants like Adderall and Ritalin are now a $10 billion a year industry.
http://www.alternet.org/files/adderall.jpg
http://www.alternet.org/drugs/when-meth-medicine-big-pharma-amphetamine-ads
==========================
Attention deficit hyperactivity disorder—ADHD—is big business these days. It has become the most-diagnosed long-term disorder after asthma, reports the New York Times. Over 3.5 million American children currently take an ADHD drug, a nearly 500% increase since 1990.
And these drugs, like Adderall, Ritalin, and Concerta, aren’t cheap. Sales of prescription stimulants reached almost $9 billion last year in the US alone, according to data from healthcare technology and information company IMS Health. They have more than quintupled since 2002.
https://qzprod.files.wordpress.com/2013/12/us-prescription-stimulant-sales-sales_chartbuilder.png?w=640
http://qz.com/158457/the-alarming-rise-of-adderall-in-two-charts/