AT&T, other U.S. advertisers quit Google, YouTube over extremist videos

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http://www.usatoday.com/story/tech/news/2017/03/22/att-pulls-google-youtube-ads-over-offensive-content/99497194/

Google is attempting to quell a growing furor by the British government and major brands in the U.K., and now the U.S., angered over the placement of online ads alongside offensive or extremist content — such as videos by white supremacists or the Islamic State. In response, earlier this week Google that it would pull online ads from controversial content, give brands more control over where their ads appear and would deploy more people to enforce its ad policies.

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Just so we're clear what the real target is:


https://gizmodo.com/google-will-finally-do-something-anything-about-ads-o-1793479443

According to an internet analyst consulted by the Guardian, hate figures like white nationalist David Duke have made thousands of dollars from YouTube ads, though Google disputed that analysis. The concern from the advertisers’ point of view, and therefore Google’s, is less about racists making money and more their own “brand safety”—essentially, fears that their brand will be damaged by appearing next to offensive videos. Leveraging brands’ individual concerns has also been the tactic of Sleeping Giants, a campaign to pressure companies not to advertise on Breitbart.