End Times
29th November 2018, 09:57 PM
https://www.youtube.com/watch?v=7YR2bovjfMU&
https://www.cbsnews.com/news/payless-sold-discount-shoes-at-luxury-prices-and-it-worked/
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of the brand. Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas.
So-called fashion influencers – essentially trendsetters that regular consumers look to for style cues — paid up to $645 for footwear that usually retails for between $19.99 and $39.99, the company said. The fashion insiders were captured remarking on the quality of the shoes' design and fabrication – before being told who had made them.
"It's just stunning. Elegant, sophisticated," one shopper said of a stiletto heel at the fake store's launch party.
"I can tell it was made with high-quality material," said a man perusing a pair of leather sneakers.
https://www.cbsnews.com/news/payless-sold-discount-shoes-at-luxury-prices-and-it-worked/
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of the brand. Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas.
So-called fashion influencers – essentially trendsetters that regular consumers look to for style cues — paid up to $645 for footwear that usually retails for between $19.99 and $39.99, the company said. The fashion insiders were captured remarking on the quality of the shoes' design and fabrication – before being told who had made them.
"It's just stunning. Elegant, sophisticated," one shopper said of a stiletto heel at the fake store's launch party.
"I can tell it was made with high-quality material," said a man perusing a pair of leather sneakers.