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Thread: Perhaps You Might Want To Consider Euro Toothpaste

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    Unobtanium palani's Avatar
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    Perhaps You Might Want To Consider Euro Toothpaste

    https://xenophilius.wordpress.com/20...of-toothpaste/

    Why I just spent $170 on a few tubes of toothpaste

    It is not commonly known that cavities in teeth can be healed. I figured it out ten years ago when I had ten cavities at one time. I haven’t had one since.

    One of my secret weapons lately has been a formula that heals cavities with ionic minerals each time you brush. It was marketed under the name Novamin, but was perhaps one of those products that worked too well. The patent for Novamin was purchased by a large company, GlaxoSmithKline (GSK), and all the good consumer products on the USA with Novamin were pulled from the market. Novamin was acquired by GlaxoSmithKline in May 2010 for $135 million. (http://www.gainesville.com/article/2...S/5231002/1002)

    What really irks me is the idea that a US dentist’s association may be paying them to sit in the formula. Why else would Sensodyne Repair and Protect have Novamin only in the EU, UK, Canada and India versions and while the US version does not contain Novamin?

    Novamin is calcium sodium phosphosilicate, a bioactive glass with ionic forms of Calcium and Phosphorus that build strong teeth. You don’t need fluoride (a toxic superglue) to remineralize your teeth. Novamin will do the job safely. Burt’s Bees Fluoride-Free Whitening Toothpaste had calcium sodium phosphosilicate and that’s why I was using it. As a bonus it also had no SLS which may trigger those shallow white painful mouth sores.

    J. Babin posting on Amazon says: The worst part of all this is that GSK, after buying NovaMin, seems to have “disrupted the supply chain” (as indicated on Burt’s Bees’ website) for all other manufacturers of NovaMin containing toothpaste, such as Burt’s Bees, Dr. Collins Restore, Oravive, etc. Is this a case of “if I can’t play, nobody can” or is it their plan to offer only high-priced, available only to dentists and by presctiption formulations in the U.S.? Leave it to GSK to screw consumers once again! SHAME ON YOU GSK! Did you really think no one would notice? You totally disrespect the consumer and I hope your strategy fails miserably.

    Amazon has just a few tubes left and they are going for absurd prices as collectors items no longer made by the manufacturer.

    I just found the following blog article which confirms some details:

    In the last few weeks, GlaxoSmithKline finally (and relatively quietly) began the sale of its renowned Sensodyne Repair & Protect toothpaste in the United States, and if you think maybe I am going to write one of those good news/bad news stories, I am not. There is no good news here and I have scratched a bald spot in my wrinkled gray scalp over the past five days trying to make sense of GSK’s decision.

    There are a lot of international readers of this blog, so some background is necessary to avoid confusion for those who live outside North America. For years, GSK has sold a unique and remarkable toothpaste outside North America called Sensodyne Repair & Protect. Materials scientists, particularly those that work with advanced glass materials, took interest in this Sensodyne product because it contained a form of the 45S5 Bioglass invented by Larry Hench. As far as I know, it was the first broad-based consumer product that contained a bioactive ingredient that was designed to stimulate the body to rebuild dental tissue that, heretofore, was not rebuildable.

    Repair & Protect was reported to be a godsend to people (including most adults) whose teeth have become annoyingly sensitive to heat and cold. Typically, the sensitivity occurs as one ages because some of the tooth enamel gets worn off over the years, which exposes the dentinal tubules that connect with the tooth nerves.

    The 45S5 glass particles in Repair & Protect solve this by triggering an ionic reaction. When the glass particles contact saliva and water, the glass releases calcium and phosphate ions that form a calcium phosphate layer. The body then converts this to hydroxyapatite, which creates a physical barrier over the tubules much like the original enamel. Brush twice a day with Repair & Protect and after two weeks the heat/cold sensitivity disappears.

    Just for the record, it wasn’t a direct path from Hench’s lab to the innovative toothpaste. Hench licensed his 45S5 to a US startup company, NovaMin, created by a group of dentists who saw the enormous potential for the glass in dental applications. GSK also saw the enormous potential and bought NovaMin for $135 million three years ago.

    Quickly, GSK started bringing Repair & Protect to markets in Europe, Asia, Australia, and South America, to name a few. Anecdotally, the product seems to have been well received by consumers (despite being priced at a premium) and dental professionals. I have not read any definitive reports on sales, but according to a December 2011 story on the Consumer Goods Technology website, “As of September 2011, GlaxoSmithKline had sold 20 million units of Sensodyne Repair & Protect in more than 30 international markets.” Not bad for a few months of sales.

    And it got better. According to GSK’s 2011 Annual Report, its Sensodyne Sensitivity & Acid Erosion business “grew 16%, driven by the launch of Sensodyne Repair & Protect… . Since its launch in February 2011, Sensodyne Repair & Protect has been available in 30 markets across Europe, Asia and the Middle East, with 20 additional launches planned for 2012. The Sensodyne franchise has registered double-digit growth for 11 consecutive quarters.“

    GSK’s 2012 Annual Report (pdf) makes it sound like the toothpaste quickly became one of its cash cows:
    “The Oral care category led growth at 8% versus market growth of approximately 4%. Sensodyne became the business’s first ‘billion-dollar brand’ in 2012, boosted by the global roll-out of Sensodyne Repair & Protect and the launch of Sensodyne Repair & Protect Whitening and Extra Fresh.”
    But, one of the obvious omissions, marketwise, was that GSK wouldn’t (or couldn’t) sell Repair & Protect in the US marketplace. The reason? Over the years I have spoken with several glass experts at various ACerS meetings and the story they gave was nearly always the same: GSK couldn’t get FDA approval. As recently as two months ago, I was told by someone involved with the product’s development—but not the FDA process—whose understanding was that US sales was delayed because the regulatory agency was fine with the toothpaste composition, but uneasy with the term “repair.” Regardless of the cause of the delay, you couldn’t buy similar Repair & Protect in the US. Even online outlets, such as Amazon, refused to ship the product to the US.

    So far, I have been unable to confirm the story about the FDA delays, and I don’t know if there is any truth to it.

    What I do know is true is that in the past three weeks, I suddenly starting hearing from friends and ACerS contacts that they either had seen Repair & Protect commercials on US networks or had seen an actual box of the product in US retail outlets. Great, I thought. No more having to sneak it into the US!

    But, in fact, I still was a little skeptical because just a week or so ago, when he was receiving the Toledo Glass Award, Larry Hench stated something to the effect that Repair & Protect was unavailable in the US. Coincidentally, my colleague Eileen De Guire excitedly shot out an iPhone picture of a box of Repair & Protect that she just found in a drugstore in Michigan.

    Weird, I thought. Then even my chiropractor on Monday mentioned to me that he had seen an ad for the toothpaste.

    Curiosity fully piqued, I jumped online to look for GSK’s press release about the start of Repair and Protect sales in the US. There wasn’t one. I did look for the product on GSK’s website and was eventually directed to the US Sensodyne website. Indeed, the main story proclaimed, “Now a Sensodyne toothpaste that can actually repair sensitive teeth.” A-ha! It is true.

    But… there was also button to click on to “Learn more about Repair & Protect.” I clicked hoping to read carefully composed marketing copy about the benefits of the NovaMin/45S5 glass particles in Repair & Protect like that on the UK Sensodyne website.

    Boy, was I disappointed. Instead of a discussion of NovaMin, the webpage discusses the benefits of stannous fluoride. Stannous fluoride! The webpage also has video from a dentist whose chopped up testimonial has him saying, “I’m always open to new advances…” Now, if you are old enough to remember the old “Crest with Fluoristan” commercials, you know that there is nothing “advanced” about stannous fluoride.

    I was certain there was a mistake. I was so certain there was a mistake that I went out to my local CVS to buy a tube so I could read the ingredients myself. Sure enough, the only active ingredient is “stannous fluoride 0.454%.”

    I should have been tipped off by the relatively quiet start of the sales of Repair & Protect in the US. Yes, GSK/Sensodyne is running TV ads in the US, but it defies logic that a major consumer product company rolls out a “billion-dollar” brand in a huge market without 1) a press release and press push, 2) social media promotions ($1 off coupon campaigns don’t count), 3) an education campaign aimed at dentists, and 4) some nearly-over-the-top promotional events. But, that is what it appears GSK is doing.

    I twice requested an interview with a GSK representative to explain why GSK switched the formulation for the US version of Repair & Protect and why there was such a lackluster product rollout. GSK refused to provide an interview opportunity. Instead, I had to settle for an insipid exchange of emails with GSK’s media contact for North America consumer products, Deborah Bolding.

    Bolding wrote to me, “Sensodyne Repair and Protect is a new product here in the US and does not contain NovaMin. The FDA approved the formulation. We work with regulatory authorities in each market on formulations for the specific product to be marketed and sold in that specific market. There are variances by market depending on the local regulatory body and other factors.”

    When I asked for examples of other markets where Repair & Protect doesn’t contain 45S5/NovaMin, she didn’t respond other than to write, “As mentioned earlier, formulations vary by market because each market has its own regulatory authorities.”

    When I requested that Bolding supply me contact information of the dentist featured in the testimonial video, Bolding responded, “I am pleased that I could address a number of your questions regarding Sensodyne Repair & Protect here in the US. Unfortunately, further comment will not be available on our strategy, rationale and future plans.”

    So, advanced materials aficionados, I am sorry to conclude that if you want to buy Sensodyne Repair & Protect in the US, save your money and buy some Crest. If you want “real” Repair & Protect, you are still going to have to go abroad to buy it.

    I am confident the story eventually will emerge about why GSK would invest $135 million in a US startup (NovaMin), but not leverage the technology to create a powerful product in the startup’s home nation—all at the risk of diluting and potentially damaging the Repair & Protect brand reputation outside the US. GSK is a publicly traded company, and maybe analysts and stockholders should start asking.

    http://ceramics.org/ceramic-tech-tod...ans-45s5-glass

    When I called Burt’s Bees and asked why they stopped making their toothpaste they cited low sales and difficulty obtaining some ingredients.

    Stay tuned… Or better yet, do some digging of your own to figure out exactly who is responsible for this “profit over public health” decision.

    Meanwhile , here’s another exciting idea that works to heal deep cavities with a peptide hydrogel. How long will this one last?
    Make me one with everything.
    -- Zen Master to the hot dog vendor

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    Militant Wing of the Salvation Army midnight rambler's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Where did you order toothpaste from? Got a link?
    "A man is to be held accountable for the thoughts he chooses to entertain." --Richard Alan Miller

    "If both the past and the external world exist only in the mind, and if the mind itself is controllable-what then?" --George Orwell

    "It's not a matter of what is true (reality) that counts but a matter of what is perceived to be true (reality)." --Henry Kissinger

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    Unobtanium
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Hummmmmmmmmm, I wonder if it could m teeth grow back once again.......I can hope, no?

    V
    "If you don't hold it, you don't own it"... Ponce

    "I'll never stop learning because I'll never stop reading"... Ponce

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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    ok whats the name of the toothpaste I am going to be buying?
    Great minds discuss Ideas, Average minds discuss Events, Small minds discuss People. E.R.

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    Unobtanium palani's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Quote Originally Posted by Glass View Post
    ok whats the name of the toothpaste I am going to be buying?
    "Sensodyne Repair and Protect is a new product here in the US and does not contain NovaMin"

    The same name is available (Sensodyne Repair and Protect) from Europe or India with NovaMin .... the U.S. product just contains fluoride (I suppose on the theory that Americans need to be made more docile).

    As to where ... google search EBAY U.K. ... and when you go to that site search for NOVAMIN. I think you have to be careful as to the size that is offered. When they don't list a size presume they are selling a travel pack. What you are looking for is at least 3 oz per tube. Price isn't really that bad. If you order six the cost might come in at $7-8 a tube.
    Make me one with everything.
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    Unobtanium palani's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Quote Originally Posted by Ponce View Post
    Hummmmmmmmmm, I wonder if it could m teeth grow back once again.......I can hope, no?

    V
    Might be difficult if they are gone but I would suppose there is a dentist somewhere experimenting with teeth transplants. I don't see why it isn't possible.
    Make me one with everything.
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    Dangerous Donald Neuro's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    I checked they have this Novamin containing Sensodyne Repair&Protect toothpaste in Sweden but it contains 1450 ppm fluoride as well.

    Palani, does the toothpaste you bought have fluoride in it?

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    Unobtanium palani's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Quote Originally Posted by Neuro View Post
    Palani, does the toothpaste you bought have fluoride in it?
    Yes it does. Not ideal but brush, spit and rinse.
    Make me one with everything.
    -- Zen Master to the hot dog vendor

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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    Remin with NovaMin - DentistryIQ

    NovaMin products are inexpensive, and patients can easily adapt to incorporating them into home care regimens.
    https://icons.duckduckgo.com/ip2/www...stryiq.com.icodentistryiq.com/articles/rdh/2009/04/remin-with-novamin.html

    VitalMin (Sultan) is professionally applied to occlude dentinal tubules, reducing sensitivity after periodontal procedures or before scaling. http://www.sultanhealthcare.com/sw/s.../211844/SWID/1


    Renew (Sultan) is a professionally dispensed toothpaste for home use to remineralize enamel and dentin. It also contains 5000 ppm fluoride. Used for incipient decay and tooth sensitivity. http://www.sultanhealthcare.com/sw/s...arentId/211844


    SootheRx (3M/Omni) is a professionally dispensed toothpaste for home use to remineralize enamel and dentin. Used for incipient decay and tooth sensitivity. http://solutions.3m.com/wps/portal/3...pies/sootherx/


    Nu-Solutions (Dentsply) is a prophy paste designed to occlude dentinal tubules. It also contains fluoride. Can reduce root sensitivity if used before scaling procedures. http://www.dentsply.com/default.aspx?pageid=791


    Oravive (NovaMin Technology, Inc.) is an over-the-counter toothpaste for home use. It can be ordered at www.cvs.com by patients or through www.novamin.com for professional distribution.

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    Unobtanium singular_me's Avatar
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    Re: Perhaps You Might Want To Consider Euro Toothpaste

    $170 on a few tubes of toothpaste.... the day medicine decides to stand for the people, there wont be any profits to make

    (and same holds truth for almost anything else, organic foods comes to mind and is so outraging)
    All the money that exists cannot buy Earth, and the evidence is that we destroy our habitat as a result, thinking that we can just seize and pillage as we see fit. If crowds endorse the pursuit of wealth at their own level, they cannot prevent multinationals from doing exactly the same. The “dystopian endless growth paradigm” is going to end with a bang but will open the door to a premise endorsing that Earth is the only wealth we truly have while journeying through life.

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