$20 Billion Spent On Valentine's Day

[singular_me]

for the concept of monetarism to survive, everything must be monetized, especially feelings and perceptions... to no end... all booms will turn into busts because of this

But what is more? The story of Valentine's Day appears to be a monumental hoax.
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The ancient story behind Valentine's Day is more brutal than romantic... How have we reached the point where the US is set to spend $19.6 billion on Valentine's Day? It all goes back to a mysterious, third century saint who suffered a brutal fate..... So, don't feel bad if you have a crummy Valentine's Day. It (hopefully) won't be worse than getting killed, confused with other people, and kicked off the general liturgical calendar — which is what actually happened to the real St. Valentine. Feb. 12, 2018
http://www.businessinsider.com/histo...nes-day-2017-2

The average amount of money people are expected to spend on Valentine's Day in 2017 per person:
Spain: £111.08
France: £107.33
Italy: £107.30
Germany: £83.77
UK: £49.64
http://www.itv.com/news/2017-02-12/v...her-europeans/

[Horn]

Answer - gold