Maybe

One can win but still lose over all.

And his branding and calling everyone names that does not agree with him in lockstep, trolls and worse. That is not being civil in an adult grownup discussion.

And instead of discussing the topic at hand just posts repetitious links from the past in his never ending troll/Mason hunt.

Does not help his case with others that post their viewpoints , Sort of narrows his popularity with some.

He is a very smart person with a very narrow world view.

IMO