If it's impossible to eradicate something through force, then you have to use reason as the only tool left available.
Today that is the global political arena in a highly interconnected, and increasingly communicative world.
In order to do well in that political arena it's imperative to possess a clean record (i.e. no fringe associations, drugs, hookers, scandals, and the like).
Being perceived as impartial, fair, and honest is most effective way to engage the highest level of reason on a majority scale.
In the past brute force was still an option, (no internet, video cams, and cell phones).
That all has changed. It's a different game.

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