Hamamoto in an article posted at memoryholeblog.com,


January 6, 2015
Hypin’ Da Hep: YouTube Comedians and the Manufacture of Bio-Fear 1

Guest Posts • Tags: public health, public opinion, public relations
By Prof. Darrell Y. Hamamoto

https://memorygapdotorg.files.wordpr...mics.jpg?w=474
Kaba Modern member (left), Youtube
comedian HappySlip (middle) and KevJumba
(right) Image Credit: goldsea.org


Summary

This paper discusses the way in which one novel expression of Asian American cultural politics has been harnessed by large-scale corporate interests to help manufacture a race-specific health panic and then profit from it by aggressively marketing dubious bio-medical treatment to the targeted population. The objective is threefold:

1) To demonstrate the efficacy of critical media studies in addressing matters of vital importance to the diverse Asian American communities,

2) To examine the complicity of Asian Americans themselves in contributing to the bio-panic, and

3) To warn of the dangers that Asian Americans face in submitting to a well-organized, heavily-funded, and manipulative corporate propaganda campaign.

Finally, this essay concludes with observations that connect the current targeting of Asian American communities by the hepatitis B public relations campaign with the documented history of overseas and domestic “racial hygiene” programs mandated by the State, overseen by its agencies dedicated to “public health,” and delivered by for-profit medico-pharmaceutical corporations that enjoy a favorably close relationship with government regulatory bodies such as the Federal Drug Administration (FDA) and Federal Trade Commission (FTC).[1]


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