heh; reminds of the "SUV craze" beginning around 1990s-- talmudvision saturated with ads depicting smiling (yuppies in lumbersexual costumes) arriving at the mountain top, skiing, driving through that Summertime shallow stream, mudding etc.. when their target market were urban yuppies who'd seldom/never go "off road" except for shopping mall parking lots, & whose true 'lifestyle' was some purgatory-like Office Space scenario. But that SUV was their "rolling image", like Harleys... which also long since became middle aged yuppie "faux alt-lifestyle-signalling" props.

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